Privacy Policy

Last updated: 25 October 2026 (photo upload added)

1. Who we are

The person responsible for your personal information (the "controller" under UK data protection law) is David Glover, a sole trader, trading as Little Name Stories. Our address is . You can contact us at .

2. What we collect

• To make and post your book: your name, email address and delivery address, the child's first name, the 'From' line, and any message or photo you choose to add.
• An optional photo: if you choose to add a photo to the dedicated page, we receive that photo. It is used only to print it in your book. We don't look at it for any other purpose, and we never share it or use it for marketing.
• Order and payment details: what you ordered, the amount and when. Payments are taken by Stripe. We never see or store your full card number.
• Messages to us: anything you send us when you contact us for help.

We only ask for a child's first name, and it is given to us by the adult placing the order. We don't ask for any other information about the child.

3. How we use it, and why

• To make, print and deliver your book and to take payment. This is necessary to carry out our contract with you.
• To answer your questions and sort out any problems with an order. This is necessary for the contract, and in our legitimate interest in giving good customer service.
• To keep accounting and tax records. We have a legal obligation to do this.

We use your information only for fulfilling your order and for support. We don't sell it, and we don't send marketing emails or add you to a mailing list.

4. Who we share it with

• Stripe, which takes your payment and collects your email and delivery address at checkout. Stripe has its own privacy policy at stripe.com/gb/privacy.
• Our printer and delivery service, who receive the book details and your delivery address so they can print and post your book.
• Our website and email providers (such as Cloudflare), who handle the technical side of running the website and forwarding the emails you send us.

We don't share your information with anyone else unless the law requires it. Some of these providers may process information outside the UK. Where they do, we rely on safeguards such as the UK's approved transfer mechanisms.

5. Cookies and tracking

Our website does not use advertising or analytics cookies, and while you try the preview, the name, message and any photo you choose stay in your browser until you press Order. When you choose to order, you are taken to Stripe's checkout page, which uses its own cookies.

6. How long we keep it

If you add a photo, it is stored privately (it has no public web address and can't be viewed from the website) and is only fetched to print your book. We delete it once your order has been sent, and in any case it is deleted automatically within 120 days of upload, even if you never complete your order. We keep order and payment records for 6 years, because we need them for accounting and tax. We keep emails and support messages only for as long as we need them to help you, and for the same period if they relate to an order. After that we delete or anonymise them.

7. Your rights

Under UK GDPR you have the right to ask us for a copy of your information, to correct it, to delete it (we may need to keep some records for the reasons above), to restrict or object to how we use it, and to ask for it in a portable form. To use any of these rights, email . We'll reply within one month.

If you're unhappy with how we've handled your information, please tell us first. You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk.

8. Changes

We may update this policy. The date at the top shows when it was last changed.